PRESS Eyewear’s latest release—I Love Gold—brings together luxury materials, precise finish work, and limited-edition scarcity. The collection includes eight base styles drawn from PRESS’s existing Streamline and Dreamers lines, but because some models are offered in both optical and sunglass versions, there are twelve total frames in the I Love Gold series.
What sets the collection apart is how deeply the design leans into precious metal accents: each frame blends titanium with genuine gold leaf and features components in Japanese titanium and platinum plating. Every model is limited to just 50 pieces worldwide, with no additional colorways planned, making them exceptionally rare.
Design of the I Love Gold Collection
The concept at the heart of I Love Gold is a celebration of materiality. PRESS has adapted its plating techniques—employing a triple-plating method—to layer gold leaf in a way that brings depth, pattern, and luster to each surface. The frames combine the brand’s standards of lightweight metal construction, flexible design, and comfort with a new, elevated aesthetic.
Accessories and Packaging
Every frame in the I Love Gold collection comes with a Collectors Box that doubles as a display piece, a hard case, a soft case, and two differently sized cleaning cloths. These accessories come in either black, white or red colors.
Exclusively Collectable Eyeglasses
Because each frame is limited to only 50 units and available in a single design, demand is likely to outstrip supply quickly. These pieces are meant for collectors and connoisseurs who value rarity, material innovation, and meticulous finishing over mass availability. As PRESS itself describes, I Love Gold is among its most collectible special editions to date.
About PRESS Eyewear
PRESS Eyewear is a luxury eyewear brand that launched in 2024 under designer Jeff Press, with a clear vision: to merge artistry, comfort, and sustainability in every frame. The brand’s designs are handcrafted in Japan using premium materials—such as bio‑acetate and titanium—with metallic plating, custom hinges, and fine detailing to elevate every aspect of wearability. PRESS emphasizes limited‑run production and exclusive design. With each collection, the brand seeks to push the boundaries of what eyewear can be—functional, beautiful, and rare.
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About The Author:
Will Benjamin is an advocate for independent eyewear and one of the driving forces behind Project Spex. With a passion for unique, collectible, and limited-edition eyewear, Will aims to inspire people to build their own collections through Project Spex, while supporting the success of independent opticals.
