Jacques Marie Mage’s Loulou de la Falaise collection isn’t just another eyewear release. It’s about a woman whose style still feels difficult to pin down, even decades later. The collection includes two new frames, Louise and Maxime, along with two bangles and a cuff bracelet, each a central part of her story. Loulou’s look was built through layers, color, texture, bracelets, charms, fabric, and personal objects gathered into something unmistakably her own.
Who was Loulou de la Falaise?
Loulou de la Falaise was a fashion designer, muse, collaborator, and style figure closely associated with Yves Saint Laurent. Born from a family line that mixed aristocracy, eccentricity, and creative rebellion that helped shape the bold, unconventional spirit that followed her through life.
She moved through London, New York, and Paris during a period when fashion, art, nightlife, and social circles were blending into something looser and more electric. She modeled briefly for American Vogue, worked with Halston, and became part of the wider bohemian-aristocratic world of the late 1960s and 1970s.
Her style was never clean in the minimalist sense. It was layered, colorful, romantic, and slightly unruly. Antique textiles, turbans, gypsy skirts, flea-market finds, talismanic jewelry, clashing colors, and piles of bracelets all became part of her language.
Louise
A limited-edition acetate aviator inspired by the glasses Loulou de la Falaise wore in 1972 while vacationing on the Aegean island of Patmos. It is handcrafted in Japan from plant-based acetate and shaped with softened angles, giving the aviator form a warmer, more relaxed look. The frame features temple-tip medallions based on Loulou’s own wolf design. Those medallions are a small but important detail.
Maxime
A much sharper frame, Maxime is a limited-edition navigator handcrafted in Japan from 100% beta titanium. The inspiration comes from glasses worn by Loulou de la Falaise in a late-1960s photograph taken while dining with Yves Saint Laurent in Paris. The frame is named for her mother, Maxime. Where Louise feels sun-drenched and bohemian, Maxime feels more polished, urban, and more knowingly dramatic.
Packaging and Accessories
Each frame in this collection arrives in a custom yellow monograph box with decorative trim and a debossed loup insignia. Inside is an envelope-style eyewear case, an oversized double-sided commemorative cleaning cloth, and a letterpress authenticity card with collection notes by Jerome Jacques Marie Mage himself and a handwritten limited-edition numbering.
This is one of the reasons JMM continues to stand apart in collectible eyewear. The packaging isn’t generic. It is built for the release. The box, cloth, case, and card all help carry the same story as the frames.
About Jacques Marie Mage
Jacques Marie Mage (JMM) is a luxury eyewear brand celebrated for meticulous craftsmanship, sophisticated design, and limited-edition releases. Founded by Jerome Mage in Los Angeles, JMM draws inspiration from a diverse range of cultural influences, blending art, history, and fashion to create timeless and refined eyewear. Each collection is thoughtfully designed, making every piece not just eyewear but a collectible work of art. The brand prides itself on using high-quality materials and employs traditional techniques to craft frames that stand out for their intricate detailing and superior finish. With a commitment to storytelling and artistic excellence, Jacques Marie Mage offers eyewear that appeals to collectors, connoisseurs, and anyone seeking to make a bold statement.
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About The Author:
Will Benjamin is an advocate for independent eyewear and one of the driving forces behind Project Spex. With a passion for unique, collectible, and limited-edition eyewear, Will aims to inspire people to build their own collections through Project Spex, while supporting the success of independent opticals.
