In a bold fusion of speed, vision, and innovation, LOOK Eyewear has announced its official technical partnership with the FM Factory Racing Team, one of the most promising new entrants to the Enduro World Championship. This dynamic collaboration marks the debut of the TRI-X, an eyewear design now worn by the FM Factory Racing Team at all official events.
Founded in 2024 by Italian riders Federico Magri and Carlo Minot, FM Factory Racing Team is on a mission to shake up the Enduro scene with fresh talent, unconventional ideas, and a fearless commitment to excellence. Backed by extensive international experience and early accolades at the national and European levels, the team stands out not just for performance—but for philosophy. FM’s approach to racing, from its bikes to its partnerships, is driven by experimentation, cutting-edge design, and a collaborative spirit.
The TRI-X: Innovation in Three Pieces
At the heart of this partnership is the TRI-X, LOOK’s most technically advanced frame to date. Made from a single NIL front and two NIL temples produced through 3D printing, the TRI-X departs from conventional eyewear design by eliminating traditional hinges. Instead, the temples connect through a minimal and robust coupling system that is both functional and striking in appearance.
Engineered for performance, TRI-X is light, resilient, and designed for high-impact environments—qualities that reflect the grit and forward momentum of the FM Factory Racing Team. Whether on the track or off, the TRI-X is eyewear for those who demand style and strength in equal measure.
Colorways That Reflect the Race
The TRI-X is available in four colorations, each chosen to mirror the energy of the sport and the team behind it:
W2S – A bold combination with a shiny crystal front, burgundy red temples, and red mirrored polarized CR-39 lenses.
W1S – Understated and sharp with a matte black front, matte blue temples, and polarized blue lenses.
W3S – Earthy and strong with a matte olive green front, matte black temples, and grey polarized lenses.
W4S – A dynamic mix of glossy blue front and matte olive green temples, finished with polarized blue lenses.
A Shared Journey of Speed and Style
The FM Factory Racing Team’s quest for Enduro dominance will take them across Europe in 2025, competing in elite races in Portugal, Spain, Sweden, Romania, Wales, the UK, France, Italy, and concluding with the championship finale in Germany. Along for the ride is legendary German rider Luca Fisheder, a six-time national champion and top contender for the world title, now proudly outfitted in TRI-X frames.
For LOOK Eyewear, the partnership marks more than just a sponsorship—it’s a shared vision of what happens when passion meets precision. From Bari to the backroads of the Enduro circuit, this collaboration showcases what’s possible when eyewear and sport combine.
About LOOK Eyewear
Founded in 1978, LOOK Eyewear is a 100% Italian brand dedicated to creating innovative, high-quality eyewear that blends style, comfort, and advanced technology. With a design philosophy rooted in authenticity and precision, LOOK produces every frame entirely in Italy, combining traditional craftsmanship with cutting-edge techniques. The company operates with a strong focus on sustainability, transparency, and human values—constantly pushing the boundaries of what eyewear can be. Distributed in over 60 countries and supported by a team of more than 90 collaborators, LOOK remains a global symbol of Italian excellence in design and innovation.
Discover independent eyewear with Project Spex. Every Friday, we deliver the latest in collectible eyewear and your favorite independent designers.
Sign up now and never miss a thing!
About The Author:
Will Benjamin is an advocate for independent eyewear and one of the driving forces behind Project Spex. With a passion for unique, collectible, and limited-edition eyewear, Will aims to inspire people to build their own collections through Project Spex, while supporting the success of independent opticals.
