Morel

Who is Morel?

Morel is a historic French eyewear brand, established in 1880 by Jules Morel in the Jura region, a place renowned for its expertise in eyewear craftsmanship. Now in its fourth generation of family ownership, Morel has built a reputation for producing frames that balance traditional craftsmanship with modern innovation. Known for its independence and dedication to quality, Morel continues to create stylish and functional eyewear that reflects over a century of heritage.

What is Morel?

Morel designs and manufactures high-quality optical frames and sunglasses, with each pair crafted to exacting standards. The brand’s design headquarters in France employs skilled designers, colorists, and technicians who collaborate to create new models each year. Morel’s frames are crafted from premium materials like titanium, wood, and state-of-the-art 3D-printed components, ensuring they are both stylish and durable. With its meticulous approach, Morel consistently delivers eyewear that offers comfort, durability, and a refined aesthetic.

What Makes Morel Unique?

What sets Morel apart is its fusion of tradition and innovation. As a family-owned and independent company, Morel has the freedom to experiment with daring and sophisticated designs that stay true to its heritage. Each frame is crafted with precision and undergoes rigorous testing for quality, comfort, and durability. Innovations such as Morel's patented screwless and weldless hinge exemplify the brand's commitment to functional design and reliability. This dedication to quality has garnered the brand several prestigious awards, solidifying its position as a leader in the eyewear industry.

What Products Does Morel Offer?

Morel offers a broad selection of optical frames and sunglasses, each showcasing a unique blend of design and technology. The brand’s eyewear is available in various styles, from timeless and minimalist designs to frames with bold, contemporary accents. Every piece is carefully crafted, ensuring both style and functionality. Using high-quality materials and incorporating thoughtful details, Morel’s products are made to complement diverse tastes and face shapes while offering long-lasting comfort.

Where Can You Buy Morel Products?

Morel eyewear is available through authorized opticians and specialty retailers worldwide. Customers can use the brand’s store locator on its official website to find nearby retailers. In addition, Morel’s frames are featured in select high-end optical boutiques, making its collections accessible to a global audience.

Why Choose Morel?

Choosing Morel means selecting eyewear backed by over 140 years of expertise in French craftsmanship. Morel’s commitment to quality, innovative design, and independence results in frames that reflect a perfect balance of tradition and modernity. Each pair of frames is meticulously crafted to ensure comfort and durability, making them ideal for those who appreciate high-quality, stylish, and unique eyewear.