Nexus by Movitra: Mixing Titanium and Acetate

Movitra’s new collection, Nexus, introduces four limited edition frames. Each model limited to 555 individually...

Shwood x Grateful Dead: Limited Edition Groovy Sunglasses

Shwood has partnered with the Grateful Dead to release a new sunglass collection that takes familiar silhouettes and...

Bo Joe for JMM: Collectable Eyeglasses That Honor Native American Culture

Bo Joe for JMM is created in collaboration with artist and silversmith Bo Joe. The collection introduces two new...

Woodys Unwraps the Holidays with XMAS IV: Limited-Edition Sunglasses

Woodys Eyewear continues its festive tradition with the release of XMAS IV. This year’s release features two...

John & Yoko by JMM: An Eyewear Tribute to Love, Legacy, and Design

The John & Yoko by JMM collection debuts two exclusive frame styles paying homage to the enduring creative...

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Featured

Movitra x AC Milan: 2 New Limited Edition Sunglasses

Movitra x AC Milan: 2 New Limited Edition Sunglasses

Italian eyewear brand Movitra has launched a bold new collaboration that merges eyeglasses and sport. Introducing the Movitra x AC Milan Collection—a highly exclusive release of two new frames with only 75 pairs per style. These sunglasses are crafted to reflect the...

The Johnny Cash Collection by Jacques Marie Mage

The Johnny Cash Collection by Jacques Marie Mage

Jacques Marie Mage introduces the Johnny Cash Collection, a tribute to the legendary musician's enduring style. This limited-edition release features two distinct sunglass models—CASH and QUENTIN—each available in six meticulously crafted colorways. Production...

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What Does it Mean to be A Sustainable Eyewear Brand?

What Does it Mean to be A Sustainable Eyewear Brand?

In an era where environmental consciousness is increasingly shaping consumer choices, the eyewear industry is no exception. As the global push towards sustainability gains momentum, independent eyewear brands have emerged as frontrunners in creating eco-friendly...

True Luxury Eyewear: A Collector’s Guide

True Luxury Eyewear: A Collector’s Guide

In the ever-evolving eyewear market, the term "luxury" has been co-opted by large conglomerates like EssilorLuxottica. These industry giants dominate the market by acquiring iconic brand names and churning out eyewear that, while labeled as luxury, often lacks the...

Shwood’s National Parks Sunglass Collection

Shwood’s National Parks Sunglass Collection

Shwood Eyewear, known for their sustainable wooden frames, has released the National Parks Collection—a unique tribute to nine of America’s most iconic national parks. This collection is not just about sunglasses; it’s about the great outdoors and supporting the...

How to Clean and Take Care of Your Eyeglasses

How to Clean and Take Care of Your Eyeglasses

Owning a pair of unique, independent eyewear is a personal statement and an investment in style and craftsmanship. These one-of-a-kind pieces deserve proper care and attention to maintain their pristine condition. Here's how to clean and take care of your eyewear to...

Are Brand Name Glasses Better?

Are Brand Name Glasses Better?

The appeal of brand name, or designer glasses can be strong, drawing you in with promises of luxury and style. However, the truth behind these frames reveals a different story. The eyewear market is largely controlled by EssilorLuxottica, a monopoly that owns many of...

Eyewear

Movitra x AC Milan: 2 New Limited Edition Sunglasses

Movitra x AC Milan: 2 New Limited Edition Sunglasses

Italian eyewear brand Movitra has launched a bold new collaboration that merges eyeglasses and sport. Introducing the Movitra x AC Milan Collection—a highly exclusive release of two new frames with only 75 pairs per style. These sunglasses are crafted to reflect the...

The Johnny Cash Collection by Jacques Marie Mage

The Johnny Cash Collection by Jacques Marie Mage

Jacques Marie Mage introduces the Johnny Cash Collection, a tribute to the legendary musician's enduring style. This limited-edition release features two distinct sunglass models—CASH and QUENTIN—each available in six meticulously crafted colorways. Production...

Lenses

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