To mark what would have been Elvis Presley’s 90th birthday, DITA has reimagined one of its most celebrated frames—the Grand-Decade—with a distinct tribute to the King of Rock & Roll. Released as a limited edition, the Grand-Decade x Elvis Presley blends iconic design with subtle details that reflect the unmatched legacy of one of music’s most influential figures.
A Bold Frame with Rock & Roll Spirit
This special edition maintains the oversized aviator silhouette that made the original Grand-Decade a standout. A floating crown bridge with wire mesh detailing gives the frame a layered, architectural feel, while laser-etched lines and pressed textures add depth throughout. The temples feature intricate enamel inlays, and the unmistakable TCB logo—short for “Taking Care of Business,” Elvis’s personal motto—offers a subtle but meaningful tribute.
Crafted with Purpose and Precision
The Grand-Decade x Elvis Presley is built with the same precision DITA brings to all of its high-end eyewear. Made in Japan, the frame combines Japanese acetate with a titanium chassis, bringing strength and balance to its bold silhouette. Select components are finished in 22K gold plating, offering a warm contrast to the cooler titanium and dark acetate tones.
Limited Edition Presentation
This release isn’t just about the frame—it’s about the full experience. The Grand-Decade x Elvis Presley arrives in a magnetic DITA box, accompanied by a commemorative cleaning cloth featuring Elvis, a microfiber soft case, and a custom insert card specific to the collaboration.
Elvis Presley didn’t just influence music—he changed culture. His style, presence, and approach to performance set new standards that continue to resonate today. The Grand-Decade x Elvis Presley captures that energy in a way few accessories can. It’s not just a frame. It’s a symbol of individuality, a nod to heritage, and a statement piece that bridges generations.
About DITA
DITA is a luxury eyewear brand known for its innovative designs and precise craftsmanship. Founded in 1995, the brand creates timeless frames using high-quality materials and advanced engineering. DITA’s commitment to detail and artistry has made it a favorite among those who value both style and functionality. From classic silhouettes to bold statement pieces, DITA frames are designed to stand out and last.
Discover independent eyewear with Project Spex. Every Friday, we deliver the latest in collectible eyewear and your favorite independent designers.
Sign up now and never miss a thing!
About The Author:
Will Benjamin is an advocate for independent eyewear and one of the driving forces behind Project Spex. With a passion for unique, collectible, and limited-edition eyewear, Will aims to inspire people to build their own collections through Project Spex, while supporting the success of independent opticals.
