AHLEM, the French eyewear brand known for its sophisticated designs and Parisian flair, has a bespoke eyewear service. This made-to-measure service guarantees a completely unique experience for each client, stemming from a special set of frames made for NBA legend LeBron James. The service is now available in all AHLEM boutiques, offering personalized, limited-edition eyewear.
The Origins: LeBron James and the Need for Custom Design
The idea for the made-to-measure service emerged after AHLEM’s founder, Ahlem Manai-Platt, met LeBron James, who had already been a fan of the brand but found the standard models too small for his large frame. James’ stylist reached out to the brand, leading to the creation of custom-tailored glasses for the basketball star. This partnership inspired Ahlem to launch the made-to-measure service for clients seeking a level of customization beyond the standard collection​.
Frames Tailored to Perfection
The custom service at AHLEM offers a unique, personalized experience that begins with a detailed consultation. Clients visit an Ahlem boutique, where their facial measurements are taken by an optician. Following this, Ahlem herself engages in a face-to-face meeting, either in person or through a virtual call, to better understand the client’s lifestyle, desires, and fashion preferences.
Once the design is confirmed, a prototype is created. The client and Ahlem collaborate on color choices and finalize the design. Each pair of glasses is truly exclusive, as only two frames are produced: one for the client and one kept by the brand in case of loss or breakage​.
The Exclusivity of Bespoke Eyewear
AHLEM’s made-to-measure service goes beyond just design. By producing only two frames, the service ensures that clients are receiving eyewear that no one else in the world possesses. Customers can expect a wait time of six to nine months for their custom frames to be completed. AHLEM’s bespoke eyewear service is currently available in all of the brand’s boutiques, including Los Angeles, New York, San Francisco, and Paris.
For eyewear collectors seeking a truly one-of-a-kind accessory that is both a personal statement and a luxury item, AHLEM’s made-to-measure service offers an unparalleled experience. The combination of thoughtful design, personal involvement from Ahlem herself, and the exclusivity of having a limited-edition, tailor-made frame ensures that each piece is as unique as the individual who wears it.
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About The Author:
Will Benjamin is an advocate for independent eyewear and one of the driving forces behind Project Spex. With a passion for unique, collectible, and limited-edition eyewear, Will aims to inspire people to build their own collections through Project Spex, while supporting the success of independent opticals.