Founded in 1995 by lifelong friends John Juniper and Jeff Solorio, DITA emerged from a shared passion for design, photography, and filmmaking. Dissatisfied with the uninspired eyewear options of the time, they sought to create a brand that embodied innovation, quality, and a unique aesthetic. This vision led to the establishment of DITA in Los Angeles, aiming to redefine eyewear as a symbol of discreet luxury.
The Process of Making a DITA Frame
Crafting a single DITA frame is an intricate process that can involve up to 100 artisans and take approximately 8 months to complete. This meticulous journey encompasses 350 individual steps. DITA collaborates with some of Japan’s most esteemed eyewear factories, where master craftsmen, with decades of experience, bring each design to life. These artisans employ a harmonious blend of traditional techniques and modern technology to ensure every frame meets DITA’s exacting standards.
The production process begins with hand-cut Japanese acetate. The signature deep luster of DITA frames is achieved through a slow tumbling process in bamboo chips, a traditional method that enhances the organic beauty of the material without relying on artificial gloss coatings.
Many frames incorporate custom-milled titanium, known for its ultra-lightweight yet highly durable properties. Each design is finished with intricate engravings, polished metal inlays, and electroplated gold details, adding a refined touch that distinguishes DITA eyewear.
For DITA, eyewear isn’t just about aesthetics—it’s about creating something that feels as luxurious as it looks. Each frame is engineered for comfort and durability, designed to withstand daily wear while maintaining its elegance. The balance of form and function can be seen in the thoughtful details of every design. Weight-balanced construction ensures that even titanium-heavy designs feel lightweight.
Design Philosophy
DITA’s design ethos centers on innovation while also honoring classic eyewear silhouettes. The brand offers a diverse range of styles, from bold, statement-making frames to refined, minimalist designs. Each piece reflects a balance between timeless elegance and contemporary flair.
A Testament to Excellence
For over two decades, DITA has remained steadfast in its mission to perfect the art of eyewear. Through unparalleled craftsmanship, premium materials, and innovative design, the brand has set a benchmark in the luxury eyewear industry. Choosing DITA means investing in a legacy of artistry and precision, where each frame is a testament to the brand’s unwavering pursuit of excellence.
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About The Author:
Will Benjamin is an advocate for independent eyewear and one of the driving forces behind Project Spex. With a passion for unique, collectible, and limited-edition eyewear, Will aims to inspire people to build their own collections through Project Spex, while supporting the success of independent opticals.