To mark its 40th anniversary, JF REY has unveiled the ICONIC40—a limited-edition frame that encapsulates the brand’s bold legacy in eyewear design. Created as a tribute to four decades of creative independence and technical exploration, the ICONIC40 reflects both JF REY’s heritage and its future.
Inspired by the JF2207, a revolutionary model first introduced in 2007 and nicknamed the “Scorpion,” the ICONIC40 blends the DNA of the past with a contemporary edge. The anniversary edition pushes further into modern design territory with refined proportions and updated technical elements. The result is a frame that stands as a bridge between eras and is distinctly JF REY in spirit.
A Design That Honors the Past
The ICONIC40 doesn’t simply revisit an old frame. It reinterprets a design language that helped define the brand’s identity—one marked by architectural silhouettes, unexpected forms, and a unique visual energy. While exact production numbers have not yet been disclosed, the frame is listed as a limited edition.
The choice to revive the “Scorpion” lineage speaks volumes. That original model symbolized a turning point for JF REY—when boundary-pushing aesthetics and material experimentation began to shape the brand’s reputation. The ICONIC40 follows in that path with precision construction and standout styling designed for those who reject convention.
The Spirit Behind the Collection
As JF REY describes it, the frame is a reflection of “forty years of forging our own path, pushing back the frontiers of our vision.” This anniversary is not just about looking back, but also affirming the brand’s long-standing mission: to innovate, to surprise, and to stay independent. The ICONIC40 embodies that philosophy with a confident, collectable design that both honors the past and sets a tone for what’s to come.
About JF REY
Founded in France in 1985, JF REY has spent four decades challenging the norms of eyewear design. Known for architectural silhouettes, bold color choices, and highly technical craftsmanship, the brand has consistently delivered frames that feel like wearable sculptures. Every model reflects a spirit of independence, created not for trends but for those who seek to express identity through design. From its early days in Marseille to its global presence today, JF REY continues to stand apart by offering eyewear that is daring, innovative, and deeply rooted in creative freedom.
Discover independent eyewear with Project Spex. Every Friday, we deliver the latest in collectible eyewear and your favorite independent designers.
Sign up now and never miss a thing!
About The Author:
Will Benjamin is an advocate for independent eyewear and one of the driving forces behind Project Spex. With a passion for unique, collectible, and limited-edition eyewear, Will aims to inspire people to build their own collections through Project Spex, while supporting the success of independent opticals.
