DITA, has launched the INOVATI collection, offering customers a new level of personalization. This collection allows you to design your eyewear by selecting frame styles, colors, lens options, and embellishments, including precious stones. Utilizing advanced 3D customization technology, DITA enables customers to visualize and create unique frames that reflect their personal style.
As of right now the INOVATI collection offers two customizable frame styles: MACH-SIX available in 3 color combinations and DECADE-TWO with 5 color combinations.
Each frame in the INOVATI collection offers the ability to choose the gemstones that decorate the glasses. Current options are white or black diamonds, red rubies, green emeralds, or blue sapphires. These gems appear on various parts of the frame like the temples and brow bars.
MACH-SIX
The MACH-SIX frame draws inspiration from the world of high-performance automobiles, featuring a sleek and aerodynamic design. With the INOVATI customization program, clients can select from various frame colors and lens tints, and opt for embellishments such as hand-placed gemstones, including diamonds, rubies, emeralds, and sapphires. These enhancements transform the MACH-SIX into a personalized statement piece that reflects the wearer’s unique style.
DECADE-TWO
Originally released to commemorate DITA’s 20th anniversary, the DECADE-TWO is a modern reinterpretation of the classic aviator silhouette. Through the INOVATI program, customers can customize this frame by choosing preferred materials, finishes, and gemstone adornments. Options include 18k yellow, white, or rose gold detailing, and the addition of precious stones on the frame’s studs and accents, offering a luxurious and individualized eyewear experience.
Availability and Future Expansion
The INOVATI collection launched in DITA flagship stores on January 20th, 2025, offering customers an in-person customization experience. Following the initial release, DITA plans to expand availability to select global retailers, bringing the opportunity for personalized luxury to more markets worldwide. You can also order frames from the INOVATI collection on DITA’s official website.
About DITA
DITA is a luxury eyewear brand known for its innovative designs and precise craftsmanship. Founded in 1995, the brand creates timeless frames using high-quality materials and advanced engineering. DITA’s commitment to detail and artistry has made it a favorite among those who value both style and functionality. From classic silhouettes to bold statement pieces, DITA frames are designed to stand out and last.
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About The Author:
Will Benjamin is an advocate for independent eyewear and one of the driving forces behind Project Spex. With a passion for unique, collectible, and limited-edition eyewear, Will aims to inspire people to build their own collections through Project Spex, while supporting the success of independent opticals.