Ace & Tate

Who is Ace & Tate?

Ace & Tate is a European eyewear brand that revolutionizes how consumers purchase glasses by offering a direct-to-consumer model. Founded in 2013 by Mark de Lange and Camiel de Lange van Bergen in Amsterdam, Ace & Tate was born out of frustration with the high costs and complexities associated with buying prescription eyewear. The brand's name is derived from "acetate," a premium material used in making their stylish frames, symbolizing their commitment to quality and design​​.

What is the Vision of Ace & Tate?

Ace & Tate aims to democratize high-quality eyewear by making it accessible and affordable without compromising on style or sustainability. The brand envisions a future where every individual can express themselves through their eyewear choices, supported by a transparent, eco-conscious, and ethical supply chain. This vision extends to their certification as a B Corporation, reflecting their dedication to meeting high standards of social and environmental performance, accountability, and transparency​​.

What Makes Ace & Tate Unique?

Ace & Tate distinguishes itself through several key features:

1. In-House Design: All frames are designed in-house in Amsterdam, ensuring a seamless blend of classic aesthetics with modern twists. This approach allows for greater creative control and quick adaptation to new trends​.
2. Sustainability: As a B-Corp certified company, Ace & Tate prioritizes sustainability. They incorporate eco-friendly practices such as using recycled materials, reducing plastic usage, and offsetting their carbon footprint. The brand also focuses on ethical labor practices throughout their supply chain​.
3. Affordable Luxury: By cutting out the middleman, Ace & Tate offers premium eyewear at a more affordable price point, starting at $125. This pricing strategy allows them to offer high-quality, stylish frames to a broader audience​​.
4. Customer Experience: Ace & Tate enhances the eyewear shopping experience with services such as free eye tests, style advice, and free adjustments at their brick-and-mortar stores across Europe. They also provide online tools to help customers find the perfect frames.
5. Community and Impact: The brand engages with its community through collaborations and initiatives aimed at fostering creativity and supporting local causes. Their work with various artists and designers reflects their commitment to pushing the boundaries of conventional eyewear design​​.

What Products Does Ace & Tate Offer?

Ace & Tate provides a diverse range of eyewear products, including prescription glasses, sunglasses, and contact lenses. Their collections feature a variety of styles, from minimalist and sophisticated to bold and eclectic, catering to different tastes and preferences. Each product is crafted with high-quality materials like acetate and metal, combined with advanced lens technologies to enhance visual clarity and comfort​​.

How Does Ace & Tate Support Its Sustainability Mission?

Sustainability is a cornerstone of Ace & Tate's business model. The brand's initiatives include:

• Material Innovation: Using eco-friendly materials like bio-based acetate and recycled metal in their frames.
• Waste Reduction: Transforming surplus acetate into accessories such as jewelry, minimizing waste.
• Eco-Friendly Packaging: Introducing slim, plastic-reduced packaging for their contact lenses.
• Carbon Offsetting: Partnering with environmental organizations to offset their carbon emissions through reforestation projects​.

Where Can You Buy Ace & Tate Products?

Ace & Tate eyewear can be purchased directly through their website Ace & Tate and at their physical stores located across major European cities. The brand also offers online tools for virtual try-ons and fitting guides, making it easier for customers to select the right frames from the comfort of their homes​.

Why Choose Ace & Tate?

Choosing Ace & Tate means opting for high-quality, stylish eyewear that aligns with modern values of sustainability and affordability. Their commitment to transparency and innovation in eyewear design makes them a preferred choice for those looking to combine fashion with ethical consumption​.