Bo Joe for JMM is created in collaboration with artist and silversmith Bo Joe. The collection introduces two new eyeglass styles produced in three colorways each, with small, numbered editions. The frames feel personal and cultural, with details that speak to land, ancestry, and identity.
DINÉ
The first frame in the collection is DINÉ, a square-shaped frame with strong sculpted acetate and a confident presence. DINÉ is available in three colorways. DINÉ takes its name from the Diné word meaning “the people.” The frame carries meaning through every mark and surface. The imagery reflects rising light, flowing rivers, and the act of guiding smoke in healing rituals.
BLOODSTONE features a clear exterior with black centers and bordeaux interiors and is limited to 100 pairs.
BEAU has a clear beige exterior with a dark havana interior and is limited to 75 pairs.
BRUT is a clear beige acetate limited to 50 pairs.
T’IIS-NÁZBĄS
The second frame in the collection is T’IIS-NÁZBĄS, a refined panto-shaped design with a softer profile but the same level of meaning and artistry. It is offered in the same three colorways as DINÉ. T’IIS-NÁZBĄS is named for the Diné phrase meaning “Trees in a Circle,” a community near the Four Corners Monument and the home of Bo Joe’s grandparents.
BRUT limited to 50 pairs.
BEAU limited to 75 pairs.
BLOODSTONE limited to 100 pairs.
Presentation and Experience
Every frame in the Bo Joe for JMM collection arrives in JMM’s monograph box set, which includes a fringed leather eyewear pouch, a soft dust bag, an oversized commemorative cleaning cloth, and a letterpress authenticity card with collection notes. The experience reinforces the idea that these pieces are meant to be collected, kept, and appreciated over time.
Accessories That Extend the Story
The Bo Joe for JMM release also includes a series of accessories created alongside the eyewear. The collection features rings, a brooch, a pendant, and a bill clip, each made with the same materials and artistic themes found in the frames. Rather than feeling like extras, these pieces extend the story of the collaboration into wearable objects beyond eyewear.
About Jacques Marie Mage
Jacques Marie Mage (JMM) is a luxury eyewear brand celebrated for meticulous craftsmanship, sophisticated design, and limited-edition releases. Founded by Jerome Mage in Los Angeles, JMM draws inspiration from a diverse range of cultural influences, blending art, history, and fashion to create timeless and refined eyewear. Each collection is thoughtfully designed, making every piece not just eyewear but a collectible work of art. The brand prides itself on using high-quality materials and employs traditional techniques to craft frames that stand out for their intricate detailing and superior finish. With a commitment to storytelling and artistic excellence, Jacques Marie Mage offers eyewear that appeals to collectors, connoisseurs, and anyone seeking to make a bold statement.
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About The Author:
Will Benjamin is an advocate for independent eyewear and one of the driving forces behind Project Spex. With a passion for unique, collectible, and limited-edition eyewear, Will aims to inspire people to build their own collections through Project Spex, while supporting the success of independent opticals.
