Hey, I’m Will Benjamin

Hey, I’m Will Benjamin

I'm an advocate for independent eyewear and one of the driving forces behind Project Spex. With a passion for unique, collectible, and limited-edition eyewear, I aim to inspire people to build their own collections through Project Spex, while supporting the success of independent opticals.
What Does it Mean to be A Sustainable Eyewear Brand?

What Does it Mean to be A Sustainable Eyewear Brand?

In an era where environmental consciousness is increasingly shaping consumer choices, the eyewear industry is no exception. As the global push towards sustainability gains momentum, independent eyewear brands have emerged as frontrunners in creating eco-friendly...

True Luxury Eyewear: A Collector’s Guide

True Luxury Eyewear: A Collector’s Guide

In the ever-evolving eyewear market, the term "luxury" has been co-opted by large conglomerates like EssilorLuxottica. These industry giants dominate the market by acquiring iconic brand names and churning out eyewear that, while labeled as luxury, often lacks the...

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