Hey, I’m Will Benjamin

Hey, I’m Will Benjamin

I'm an advocate for independent eyewear and one of the driving forces behind Project Spex. With a passion for unique, collectible, and limited-edition eyewear, I aim to inspire people to build their own collections through Project Spex, while supporting the success of independent opticals.
What Does it Mean to be A Sustainable Eyewear Brand?

What Does it Mean to be A Sustainable Eyewear Brand?

In an era where environmental consciousness is increasingly shaping consumer choices, the eyewear industry is no exception. As the global push towards sustainability gains momentum, independent eyewear brands have emerged as frontrunners in creating eco-friendly...

True Luxury Eyewear: A Collector’s Guide

True Luxury Eyewear: A Collector’s Guide

In the ever-evolving eyewear market, the term "luxury" has been co-opted by large conglomerates like EssilorLuxottica. These industry giants dominate the market by acquiring iconic brand names and churning out eyewear that, while labeled as luxury, often lacks the...

Shwood’s National Parks Sunglass Collection

Shwood’s National Parks Sunglass Collection

Shwood Eyewear, known for their sustainable wooden frames, has released the National Parks Collection—a unique tribute to nine of America’s most iconic national parks. This collection is not just about sunglasses; it’s about the great outdoors and supporting the...

How to Clean and Take Care of Your Eyeglasses

How to Clean and Take Care of Your Eyeglasses

Owning a pair of unique, independent eyewear is a personal statement and an investment in style and craftsmanship. These one-of-a-kind pieces deserve proper care and attention to maintain their pristine condition. Here's how to clean and take care of your eyewear to...

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