The goal of ProjectSpex is to highlight and build a culture around collectible, desirable independent eyewear. 

For eyeglass wearers, your specs are the first thing people notice about you. No other accessory has the ability to make an impression or tell your story quite like eyewear. 

While often challenging to find and identify, hidden beneath the licensed brands and corporate marketing, there is far more to the eyewear world than mass-produced commodities adorned with designer labels.

This is why ProjectSpex exists, for enthusiasts, collectors, and people who love extraordinary eyewear. 

ProjectSpex is here to unearth the stories behind the collectors, designs, designers, retailers, and manufacturers of amazing and historically iconic eyewear, who, until now, have been obscured by decades of Big Optical (BO) mediocrity.

 Obviously, eyeglasses serve the function of helping you see. So, just as fine timepieces keep precise time, well-crafted eyeglasses should provide the best possible vision. Yet, unlike engineered timepieces, eyeglass lenses are custom-tailored to the individual. As such, achieving optimal results isn’t always as straightforward as it might seem. Here too ProjectSpex helps with education and resources to ensure you get the best possible visual performance from all the eyewear in your collection. 

No one buys a Rolex, Omega, or Patek Phillipe to tell time—a ten-dollar Timex does the job nicely—we invest in luxury because of the feeling it gives us, the value it holds, and the stories it tells.